We’re certain you’ve heard about the newest application breaking the internet walls today. If not, well, a trendy app called Threads is weaving communication and connection to a different tapestry. 

And we thought the real estate world should know about it.

In this blog, we wouldn’t untangle the mystery surrounding everyone’s obsession with this app. But rather dwell on the bottom line question: Would this just be another bandwagon that will come and go or possibly, a game-changer among businesses including real estate? 

In case you’ve missed out on the news, this newbie has broken internet records and has shaken the already chaotic world of social media (especially its alleged direct competitor, Twitter 👀). 

Developed by the social giant, Meta, Threads is Instagram’s entry into the world of text-based conversations. For the record, it has acquired an astounding 100 million users in just five (5) days after its launch, a feat that took the popular ChatGPT more than two months to achieve.

This milestone has given Threads the distinction of being the fastest-growing online platform in history. And we don’t see any signs of it slowing down anytime soon.

And since it is starting to penetrate a lot of personal and professional lives, we thought of tackling how the real estate industry, especially real estate agents, can best benefit from this ‘trend’. 

Ready? On your mark, Get Thread, Go!

The early bird catches the worm

Whilst Threads is a standalone application, it is also directly intertwined with Instagram. In fact, as of this writing, you need an Instagram account to access Threads. And with the number of users that have already signed up, we don’t see any reason to dodge the trend. 

Let’s take a quick look at the growth of another famous platform in the present. TikTok users who have adopted and signed up earlier on the app have made an advantage over other users by establishing and growing earlier, too. The same goes with Threads, being an early adopter might be advantageous. Before the platform gets too saturated, it allows you the chance to establish your presence and grow your audience.

So, if you’re a real estate agent or an agency, make sure to jump on board ASAP before your competitors do. Remember the old saying, “The early bird catches the worm”. So, go get that worm and be the industry leader!

Sharing of already existing content 

We know how hard at times it is to create content that connects to your audience. And we get it, every time you successfully create creative and witty content that people love, the tendency is you want to maximise every online platform you have to share it to the public. 

Well, good news! Threads could be another platform you should be looking at. This application allows users to post photos and videos to their profiles, as well as links from other online platforms or sites. 

This means that your content can have the maximum exposure it could get. When you reach more people, you also increase the probability of generating sales. Imagine the record-breaking figures of Threads’ sign-ups… That is also, potentially, the same number of people that you could reach and tap with just a single post. 

Customised content and conversations

Since Threads is a text-based platform, just like Twitter, you’ll often see posts ranging from information-heavy status and public intellectual discussions to random personal experiences. The good thing is you can post whatever you like. You do you–responsibly. 

You can take advantage of this feature by creating and posting content relevant to real estate. Remember that a single post can only cater to 500 characters, and if this isn’t enough, you may create a series of posts or what they call ‘threads’ and share, let’s say, some funny encounters while working in the industry or some heartfelt stories that inspire. 

Those blog posts you’ve been creating? You can also turn them into threads and share them on Threads (if that makes any sense). Any useful information, freshest news updates, or any tips and tricks you have as far as real estate is concerned, are all content ideas that you can share online.

Reach a wider audience

We’ve already talked about the record-breaking figures of this microblogging platform. But to paint a more vivid context, according to top charts for both App Store and Google Play Store, Threads quickly became the number one downloaded app for both iPhones and Android mobiles in Australia alone. 

That simply means that these users across Australia can potentially be targeted when you use Threads and post real estate-related content–whether they’re totally brand new or recycled. Something definitely worth considering. 

Additionally, by interacting with other real estate agents, subject-matter experts, and possible partners, Threads enables real estate agents to grow their professional networks. Because of the platform’s focus on establishing deep connections, agents may collaborate and share expertise to keep current on market trends and learn from one another. Real estate agents can discover new opportunities, share referrals, and build a mutually beneficial network by conversing with like-minded professionals on Threads.

Source of information and current trends

We already mentioned how Threads can be a platform for public discussions and information dissemination. Hence, this application can also be useful when doing your research about certain topics, and in our case, about real estate. 

Get ahead of the industry news, market updates, and community stories that you could use when strategising and conceptualising your big ideas. You can also increase your credibility with your clients by sharing useful data that could help in their decision-making process. 

When scrolling through your feed, you’ll definitely encounter trendy topics that users are talking about. Being aware of these trends can also help leverage your content creation. You may use trendjacking strategies by customising your content according to what’s trendy to capture the attention of your audience and in turn, get more reach and impressions. Relatability is still one of the greatest contributing factors to going relevant, or if you’re ambitious enough, viral in today’s time.

Conclusion: 

As the digital landscape continues to evolve, embracing online platforms like Threads is essential for real estate professionals looking to future-proof their careers and maximise their success. 

Whether this be a short term trend or something that could be part of our everyday lives, it is still worth taking the shot! Real estate agents like you could have special opportunities with Threads to revamp your marketing plans and build a strong web presence.  

Agents can interact with a targeted audience, present their knowledge, and create valuable networks by utilising Threads’ customised features. Threads’ focus on engagement, branding, and analytics equips real estate professionals with the tools they need to succeed in a competitive industry. 

And as an agency that highly values innovation and technological advancement, 4one4 Property Co. is definitely looking at maximising this microblogging platform in one way or another.