Recently we had the pleasure of taking 3 Lillie Street Glebe to market and through careful planning plus marketing we were able to achieve an exceptional result for our owners in only eight short days.

To find out how we achieved this positive outcome take a moment to read below or watch out attached “Lillie Street, Case Study” video for the answers to a successful sale.

1. When dealing with a unique property, remove price out of the equation.

With this property because of its location the owners and 4one4 Real Estate decided to go with a marketing method of “Expressions of interest” thus removing an advertised price and allowing the public to decide what the homes true value would be. This technique was designed to help improve buyer enquiry and through inspections would provide the owners with a detailed insight as to where the market saw value in the property.

Other examples of methods like this would be Auction and closing date sales that also do not display a price thus opening the opportunity for all purchasers to consider the property.

2. Ensuring marketing material is world class

Before you take any property to market regardless of price it’s important to ensure it looks as the saying goes “a million dollars”. To achieve that premium look, we hired the help of our sister company 4one4 Media House who produce quality marketing photos, a detailed floor plan and a professional video where I was able to present to an audience all the key features the home had to offer.

3. Internet + print marketing are essential

A lot of people have the perception that in today’s modern world internet is only required to sell a house, with people searching daily for their dream home on websites like Realestate.com.au and domain.com.au and in this case our purchaser came from Sydney and the internet is exactly how she found the property.

However, the incorporation of print into our marketing strategy helped seal the deal with our internet buyer because the half page advert we used to promote the property increased our local buyer enquiries and inspections showcasing a high demand for the property thus helping our successful purchaser to act quickly or run the risk of missing out on her dream property.

The campaign turned out to be a huge success and resulted in some amazing statistics which included 12,726 online inspections, 957 Video inspections, 11 personal inspections and 33 enquiries which breaks down to over 1,700 people viewing the property daily over its short eight-day marketing campaign.

 

Author: Patrick Berry, 0409 989 598, www.patrickberry.com.au

“Patrick Berry was very patient with us in showing us our new home coming out repeatedly, to let us walk through again and again and negotiating with the owner, at the same time he worked tirelessly to get clients through our house to sell and in just one week he sold our house and negotiated with the owner of house we were buying to have a 90 day settlement to tie in with our purchaser. Would definitely recommend Patrick Berry to anyone buying or selling.”

– Jim and Susan Tapp, Vendors of 3 Lillie Street, Glebe