When marketing a home for sale it is important to understand that perception can play a large role in a potential purchaser enquiring about your home or not. So when listing your property, it is an absolute MUST that you engage in a professional photographer to photograph your home for the following reasons:

1. A professional photographer has a collection of equipment that is suited to all styles of homes.

Take our photography company 4one4 Media House, every time they arrive at a property shoot they are equipped with multiple lenses, cameras, tripods, flashes, drones and steady cameras all designed to be used in different situations to ensure that your property is captured to its fullest potential.

For example, you have a home that is quite dark and a little small our photographer can use a wide angle lenses on a long exposure to make the room feel brighter and bigger, or you have a property on a large parcel of land then our drone may be used to capture the size of the property.

These are all examples of how having the correct equipment can help a purchaser form an emotional connection with your home and could be the difference between an inspection being booked or not.

2. Photographers have an eye for getting the shot.

You may think it’s easy to photograph a house, just stand in the corner and click the shutter button and to a degree you are correct however there is so much more to it than that.

For a professional photographer they will take photos of rooms at different angles and at different heights which in return will affect how the photo looks and feels.

For example, if you shoot too high it can have a narrowing affect making a room look long and skinny however if you lower your camera position it can actually make the room feel more spacious and appealing.

When shooting the outside of a home depending on the lay of the land you can end up with two completely different photos.

For example, if a house is on a slight incline and is shot at ground level the home can feel like it is on the side of a steep hill however, if you elevate the camera using a large tripod (like our 8-meter tripod) or drone you can level the home out and create a much more astatically appealing photo.

3. Processing photos are a must for high quality.

The difference between a good photo and a great photo can be as simple as how it is processed. Every photo 4one4 Media House take is then processed using edit programs like Adobe Lightroom and Photoshop, simple adjustments can make a photo go from feeling cold and unappealing too warm and cosy thus giving the viewer a better feeling.

In addition, our photographers can perform colour corrections, sharpen the image if needed and even frame the photos better in post-production ensuring every photo that goes live onto 4one4.com.au is of the highest standard thus ensuring we can maximise every possible enquiry for our clients.

So next time you are looking to sell your home be sure to ask the agent if they will be engaging in a professional photographer because it is our opinion that photos are the most important step (after choosing 4one4 to represent you) to ensuring your go from selling to SOLD in the quickest amount of time.

Author: Patrick Berry, 0409 989 598, www.patrickberry.com.au